Are your colleagues speaking gobbledygook? Are the Special Events Marketing “experts” using jargon that isn’t familiar? (Or are you out to cleverly baffle your non-Special Events Marketing colleagues? … Hey, it happens.) We can help. Take a look at our Special Events Marketing glossary.Click here. Overnight, things got suddenly changed, over-exposing of corporate credibility and governance, like Richter scales gone wild are thumping the global populace in sheer panic while shattering thousands of mega corporate name brands worldwide. The good and sober companies of the world not only must weather these credibility quakes but also must project their clean image and stay protected during these monstrous shifts of global image. Today, no matter how big or small the name-identity, it must face some of the principle Laws of Corporate Naming to cope with brand new challenges of corporate-sobriety. .
